Publications

Authored, edited and designed by the students of the Klasse für Ideen
© 2019 University of Applied Arts Vienna, Klasse für Ideen and authors
ISBN: 978-3-200-06422-5

In the third edition of Wurf, the department’s magazine, the central matter is our study trip to Mexico City last January with almost 50 persons. What did the Students experience there? What remained in the hearts and minds? What do we know about a City where we spent 8 days?

Authored, edited and designed by the students of the Klasse für Ideen
© 2016 University of Applied Arts Vienna, Klasse für Ideen and authors
ISBN: 978-3-200-04604-7

It was worth all the trouble just for sentences like “if we would have more minimal things and thinking, it would be better for everyone” (says designer Hiromi Maeo), or “curiosity and love are most important for creating something” (believes comic strip artist and author Erika Kobayashi). This multi-faceted book project went through many stages: first of all, researching Tokyo’s creatives, then, overcoming the challenge of approaching them, to develop the right questions to ask, and finally, to interview and portray them. And ultimately, to design and produce eleven amazing booklets. Wow! What a rewarding job this has been. The project provides a host of very human insights into the working world and private life of those outstanding Japanese creatives.

Can advertising be art? The question is discussed by various scientists with different backgrounds: lingustics, art history, media theory, cultural anthropology – in a volume edited by Hartmut Stöckl, professor for linguistics at Salzburg University, published in 2013 by Universitätsverlag Winter, Heidelberg. In an essay on „Activation, Benefit, Character and Vampire“, Peter Stoeckl, assistant professor at the Design Institute’s Graphics and Advertising department, described and discussed a few helpful criteria for quickly analysing and judging the aethetics of advertising.
University Library

First issue of a magazine issued by „Klasse für Ideen“, featuring students‘ impressions from a study trip to Berlin in May 2011: Visits to design and advertising agencies ART+COM, MetaDesign Berlin, Scholz & Friends Berlin, the Axel Springer publishing house at Rudi-Dutschke-Straße, the Stasi Memorial at Berlin-Hohenschönhausen, a concert of the Berliner Philharmonie conducted by Sir Simon Rattle, a soccer match with „Black Beauties“ of Scholz & Friends Berlin challenged by „Purple Unicorns“, the soccer team of Klasse für Ideen Vienna.
Editorial design: Katrin Heimel, Christina Hosiner and Roland Radschopf, supervised by Uta Jugert, visiting lecturer from Berlin.
Publication in german

A miniature brochure designed in 2013 to serve as a give-away that is conveniently fitting into most of our visitors’ pockets. It is featuring recent students‘ works on corporate design, advertising campaigns, packaging design, illustration, typography, copy writing, photography, web design, video, graphic design, and also showing some slices of students’ life at Klasse für Ideen – in short: the brochure it is briefly telling others what we are doing.
Editorial design: Katrin Heimel, supervised by Ingmar Thies.